Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Doritos Super Bowl commercial titled "Abduction" was the winner of a contest for creators to create a spot for the big game.

While the Philadelphia Eagles are battling the Kansas City Chiefs, nearly one-third of viewers are watching for the ...

Fame and fortune: Central Ohio's Dylan Bradshaw wins Doritos Super Bowl commercial contest and $1 million Called "Abduction," the commercial was the winner of the Doritos Crash the Super Bowl ...

Instead of making a spot of its own, Doritos revived its Crash the Super Bowl contest and challenged its fans: “Think you can make a better ad? Prove it.” Those behind the winning spot would receive a ...

The 2025 Doritos Super Bowl commercial titled "Abduction" was the winner of a contest for creators to create a spot for the big game. Director Dylan Bradshaw and content creator Nate Norvell were ...

Doritos' Super Bowl ad was the result of a fan contest, with winners Dylan Bradshaw and Nate Norell directing a commercial that might be a nightmare for many Doritos enjoyers. A human fights for ...