Doritos Golden Sriracha opens the door to an entirely new flavor that accomplishes a lofty task: putting a bold twist on Gen Z’s favorite hot sauce,” Tina Mahal, senior vice president of ...

In fact, it's only the beginning. Meet the Doritos "Legion of the Bold" campaign: "The program is pretty simple," Krishnan said. "We thought: Hey why are we asking people to create content just ...

Doritos flipped the script, shifting the focus from people to its bold, triangular logo, ensuring the celebration remained high-energy, inclusive, and just as thrilling. Doritos additionally ...