While luxury brands formulate rich creams and sensorial sprays with splurge-worthy ingredients, the drugstore aisles are home ...

After nine months of work, we’ve crowned 31 new skin-care picks (plus plenty of sunscreens). Now, some of our favorites are ...

The content creator who exposed the beauty industry’s inclusivity problem opens up about systemic colorism, blunt makeup ...

Adapalene (the active ingredient in Differin) is the first retinoid approved for over-the-counter use and is now widely ...

It’s an age-old truth that expensive doesn’t always mean better, especially when it comes to skin care. Drugstore hero brands ...

The world of beauty is vast, with countless products lining the shelves. Yet, even the most dedicated beauty enthusiasts and ...

Now, over a decade later as a full-blown beauty writer, I’ve experimented ... of over 15 dermatologists about the best moisturizers, drugstore brands like Cetaphil, CeraVe, Aveeno, and ...

Walmart is increasing its beauty assortment and introducing new brands, including more premium products. To kick off the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Paige Bueckers is officially a CeraVe partner, so she shared everything about how she gets her iconic ponytail, her go-to shampoo and conditioner, and more.