The Princess of Wales is known for her effortless look, but how much time does it take for her to achieve? A former royal ...

Sara Ali Khan, in a white suit, offered prayers at Guwahati's famous Kamakhya Temple and shared all the photos. Here's how to ...

Actress Kate Hudson recently revealed her go-to skincare and makeup products — here's how to recreate her everyday beauty ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In fact, brown pigment can be transformed into the perfect sun-kissed blush – conjuring up lazy days spent lounging by the ...

This waterproof shower bag is sure to come in handy at some point during your trip. It's perfect for stashing a wet swimsuit ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

Aptly named, fishtail eyeliner is a double-winged liner that mirrors itself on the top and bottom lash lines. "The eye acts ...

As soon as Nettie Lombardi, an 18-year-old makeup artist, saw her friend Anna Murphy, a Canadian makeup artist, post about ...

The Healthy Lengths Mascara’s formula is enriched with conditioners like vitamin E, olive oil, and rice protein, Dr. Spizuoco ...

One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, bouncy texture. It's so easy to rub in, immediately absorbs, and leaves my ...

Natalia Bryant is looking beyond picture-perfect in one of this spring's trendiest shades: lemon-lime yellow! On March 26, ...