Ahead of Tesla's earnings on Tuesday, Elon Musk is quietly rebranding the Cybertruck.

Hundreds of protests at Tesla showrooms have also weighed on the company. Under the banner of a “Tesla Takedown,” opponents ...

Jeff Bezos-backed Slate Auto has planted multiple concept versions of its EV on the streets of California. It's a marketing ...

This year hasn’t been kind to Tesla. Falling sales, political turmoil, tariffs, overseas competition, and a miserable brand ...