Both fast fashion giants announced on April 16 that U.S. consumers will feel the impact of changes to trade policy sooner than they thought.

Temu and Shein are planning to raise their ultra-low prices for U.S. consumers as Trump's executive order ending the "de minimus" tariff loophole is set to take effect.

Both of the China-founded sites say U.S. customers will see higher prices starting next week, and industry data shows they're pulling back on U.S. advertising, too.