And new research suggests there is good reason for this - with the average parent reading the same bedtime story to their children 416 times a year. That's a lot of lunches with the Gruffalo.

It also emerged two thirds of parents read to children because they know it’s important for their learning and development, while 63 per cent simply enjoy reading at bedtime. In fact ...

or both — and Cruz's set-up of a working father reading his daughters a bedtime story is charming. His communications team effectively played up that angle: Green Eggs and Ham is something that ...

Two thirds of parents read to their children because they understand it's important for their learning and development, while 63% simply enjoy reading at bedtime. In fact, 46% of those surveyed ...