In the world of motorsports, talent alone isn ... it also affects the sponsors supporting her. Companies that back female racers must have a strong commitment to gender equity and be prepared ...

DART Car: Aurora Straus and Zoë Barry launch the first female-led motorsports team ... Straus credits her success to the sponsors who took a chance on her early in her career.

Saajan Jogia is a motorsport and automotive writer ... Collins believes that the day isn't far when potential sponsors will support a female driver lineup on the Formula One grid.

Katherine Legge shared that thinking about the campaign she was part of in partnership with e.l.f. Cosmetics at last years Indy 500, almost brought her to tears.

Through the Mazda Women in Motorsport Initiative and scholarships, they’ve been actively supporting female drivers in ... Marketing and sponsorship activation. Racing isn’t just about speed ...

Former NASCAR driver Danica Patrick parted ways with long-time sponsor GoDaddy after ... When Danica Patrick explained why female drivers struggle to make it in motorsports Danica Patrick is ...