We find that people anticipate FOMO even for unenjoyable missed events. As long as there is some form of missed social ...

Successful marketing isn’t about pouncing on every trend; it’s about discerning when to ride the swing and when to stay still ...

Missing this ordinary weekly event triggers such intense FOMO – “fear of missing out” – for them that they don’t want to go on your amazing expedition. The three of us are marketing professors and ...

The three of us are marketing professors and social psychologists who focus on how consumers make decisions and how this ...

The three of us are marketing professors and social psychologists who focus on how consumers make decisions and how this shapes well-being. We’ve been studying FOMO for over a decade and ...