The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

Competition to win the hearts, minds and appetites of guests in the hospitality industry is at an all-time high. With no shortage of delicious, dynamic Restaurant, cafe and bar owners need to think ...

You pour blood, sweat, and tears into making an amazing game. Hundreds or even thousands of hours were spent perfecting ...

Learn what exit liquidity traps are, how they work and key warning signs to spot them early — so you don’t end up holding ...

Owala is exploding in popularity as Gen Z’s new favorite water bottle, with the company transforming from a Utah family ...

Explore the darker side of influencer marketing and its impact on consumer well-being and mental health in today's digital ...

Focus on short-term gains: FOMO-driven traders prioritize short-term gains over sustainable investment strategies ... assured returns and aggressive marketing. Examine if the project has a ...

They want to care about climate change, but FOMO is real. Are Gen Z confused between being woke and having it all?

Ayush, an emerging influencer, has has shot to fame, attracting major brand collaborations from Netflix, Myntra, IKEA, Lakmé, ...

Collectively, there are hundreds, if not thousands, of examples of Gen Z women ... “They do a really good marketing strategy of creating FOMO (fear of missing out), so, it sells out pretty ...