PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Some days, the idea of a full face of makeup just doesn't fit the mood of the day. This is where lazy girl makeup hacks come ...

Johansson adds that it took a while to get the shade range of the Tinted Lip Oasis “perfect,” especially as she is a lip ...

Spring’s effortless glow is yours with these viral beauty essentials that enhance rather than mask. The clean girl aesthetic ...

A bride has defended her decision not to wear makeup on her wedding day after facing shocking levels of criticism on social ...

Rebecca Hickey gives insight on how she brings the characters’ image to life on the hit Mike White-created series and how ...

It goes on like a makeup primer. Supergoop Unseen Sunscreen ... ensure all of the product actually makes it onto your face.” Black Girl Sunscreen Make It Matte is a gel version of our pick ...

Salma Reda reveals everything we can learn about society and the internet from the last century of eyebrow trends ...

In Growing Up Gypsy, presenter Stacey Dooley is given unprecedented access to the famously secluded community, speaking to ...

From Bella Hadid’s “three to five-minute” beauty routine to Dakota Johnson’s secret for a radiant glow, we’ve found the ...