PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...

Armed with her brushes and palettes, Teddy has painted a picture of success in the competitive world of makeup artistry.

There are plenty of celebrities who still rock glam beauty on the red carpet, but several stars have seamlessly adopted ...

If finding your go-to makeup essentials feels like searching for buried treasure, a capsule collection could be the perfect solution.

Whether you prefer a one-and-done sweep of shadow or to expertly blend multiple shades, this brush is key. Morphe recently ...

I spent a lot of time thinking about these brushes and what it was that I desired and couldn’t find,” Beckham tells Vogue.

I love wearing makeup and playing around with new looks, but I would always dread the tiresome task of cleaning my brushes every week. This was until I discovered the Ella & Jo Brush Cleanser that ...

My face and I have lived through a full turn of the foundation trend cycle— from the late 2010s obsession with extra ...