PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...

Armed with her brushes and palettes, Teddy has painted a picture of success in the competitive world of makeup artistry.

The best beauty products of March 2025 include Haus Labs’ new highlighter, Dr. Althea’s K-beauty moisturizer, and more. Shop ...

Remember Stila? If you're in your fifties, then of course you do. I loved its founder, make-up artist Jeanine Lobell, 60 ...

One writer shares the dramatic impact of ADHD on her daily life—from hair washing to dental health—and how she's learned to ...

There are plenty of celebrities who still rock glam beauty on the red carpet, but several stars have seamlessly adopted ...

In the years since its inception, Vieve has quickly become a brand used and loved by the general public, make-up artists ...

10. Use the Right Tools Powell also confirms that “great makeup starts with the right tools.” She elaborates, “every teen should invest in a quality set of brushes that vary in size ...

I reviewed £250 worth of Rare Beauty products, and these are what I'd spend my money on. From the Soft Pinch Luminous Powder ...

“I’m a L’Oréal Voluminous mascara girl for life. I can’t be convinced otherwise.” Stars are hardly sleeping on this Laneige sleeping mask. The Korean skincare and makeup brand’s balm ...