The ad was so successful that Workday continued ... doesn't have to be reserved just for the Super Bowl. Plenty of great B2B creative exists outside of the month of February, from Adobe's ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Get your B2B news delivered directly to your inbox, 4x a week with the MarketingProfs Today newsletter. Got a phone? Great—you're on your way to creating professional-quality videos! In this hands-on ...

In the past year alone, Code and Theory delivered the following B2B solutions and impact: Revolutionized Amazon Ads from a platform tailored for enterprises into a powerful driver for small ...

Loosen up, have some fun with your B2B ads – and cut through. Who said B2B marketing had to be serious? / Monday.com via Youtube Within the history of B2B marketing, creativity has sadly often ...

Those metrics are great as a surface-level overview of campaign and ... When I hear statements like "LinkedIn Ads do not work for our B2B brand," my first reaction is to ask what you tested to arrive ...