Following the launch of Cultural Power in December to the UK and Australian markets, the newly branded M+C Saatchi Group is ...

In 2018, Stroll expanded into motorsports by leading a consortium to acquire the struggling Force India Formula One team for £90 million ($117 million), later rebranding it as Racing Point.

Dentsu announced that international brewer Heineken has extended its global media relationship with the network, continuing its eight-year relationship. With a substantial planned media investment ...

Present in almost 200 countries, the Heineken brand has become the top-selling premium beer globally. The firm has built up regional cost advantages across markets and invested in relationships up ...

Former Finance Minister Abena Osei-Asare has criticized the Mahama administration for replacing the lsquo;Year of Return ...

The RSPCA is just one of many charities which have undergone a rebrand in the past few years. But what impact are they seeing from overhauling their identities? According to the Charities Aid ...

New Delhi: JioStar has integrated all Sports18 channels into the Star Sports Network, effective March 15, 2025. Star Sports Network now has 24 channels under its ambit. The rebranded channels ...

This fact has undoubtedly inspired Dutch beer brand Heineken to play a version of the generation game by trying to change that pattern in one Irish pub - it's launching a search for a successor to ...

However, for people who may know the Dell name but not know Dell's PCs intimately, or for younger shoppers less familiar with the brand, this rebranding should make the purchasing process smoother ...

The rebrand, which features a simpler blue logo, could alienate ordinary Muslims and provoke a sense of cultural erasure and suspicion, undermining the integration of Islam within mainstream ...