The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

Police say a second employee has died following a shooting at an Ohio warehouse and four others remain hospitalized as the co ...

Shares of E.l.f. Beauty Inc. tumbled after hours on Thursday after the cosmetics maker trimmed its full-year outlook, citing ...

Chrissy Teigen's Grammys glam was made possible by an assortment of J-Beauty products — namely this makeup cleansing gel, ...

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty ...

Too Faced is a California-based beauty brand known for delivering cruelty-free beauty products. Its range includes mascara, ...

E.l.f. Beauty shares are sinking in premarket trading, a day after the cosmetics retailer lowered its outlook for its fiscal full year following soft sales in January.

One person of interest has been identified, but their identity has not yet been revealed as police work to “bring them into ...

Replicate looks from the 2025 Grammy Awards by shopping the exact makeup, skin and hair products the stars wore on the red ...