Sanrio is celebrating My Melody's 50th anniversary by releasing a birthday Squishmallow and other celebratory merchandise.

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the character's milestone birthday.

Let’s build something new! Today Jazwares, a leading global toy company, announced an innovative new construction toy brand, ...

Stranger Things fans are eagerly awaiting the upcoming fifth season, but that’s not the only thing fans of the franchise have ...

BLDR sets are designed by Jazwares, the company that took the ... yet surprisingly deep and customizable dioramas from the Hello Kitty and Friends universe, featuring characters as you remember ...

Mattel is taking Germany by storm with the announcement of Mattel Brick Shop, a new brand of building sets, at Spielwarenmesse in Nuremberg. Mattel already has an existing collection of building sets, ...

Chief Brand Officer at Jazwares. "From Hello Kitty’s super cute cafe to authentically detailed, fully articulated anime builds, we look forward to bringing some of the world’s biggest ...