The original Jim Beam Black Label ‘101 Months' was launched in the 1970s, matured for just under 8 and a half years, and ...

The James B. Beam Distilling Co., as the distillery that makes Jim Beam is now called, makes a whole lot of other bourbon besides its core workhorse, White Label. Some of these whiskeys get a lot ...

I recently spoke with Keegan-Michael Key about his new partnership with Jim Beam, designed to ease the pain of defeat for football fans when their team’s season ends.