Now, for the latest hair innovation worthy of your hard-earned cash? OGX has just launched an overnight hair treatment which ...

Keratin is one of the most popular hair treatments in India. It is a natural protein found in our hair, skin, and nails that ...

This is general information. The results of keratin treatments may vary. It’s important to consult a professional before use. Always perform a patch test to avoid adverse reactions or side effects.

There is an active debate on whether “protein overload"—when" using too many protein-enhanced hair products leaves hair dry ...

dandruff and hair straightening treatments. Your hair won't set after the keratin treatment, if you are prone to sweating. Here's what you should do. Cysteine is the latest hair straightening ...

Some brands don’t just follow trends – they start them. And that’s exactly what ANSWR has done. The haircare brand known for ...

Why? Because keratin treatments are great at amping up shine, smoothing the hair cuticle and generally giving you salon-worthy manageability, for months on end. Need to know more? We’ve got all ...

especially with the popularity of salon treatments such as the Brazilian blowout. But what about gentler, at-home keratin hair products? You don’t have to be a haircare whizz to have heard of ...

Available to shop online for just £44.90 (compared to upwards of £200 for in-salon keratin treatments), ANSWR says the innovative product sleek, shiny and frizz-free hair that can last up to two ...

This led to the launch of the brand’s cult-favourite at-home keratin treatment, which is designed to smooth and defrizz hair for up to three months with just one application. Taming the lion’s ...

Nowadays, if such a makeover were to be replicated, we’d put good money on the hair stylists involved using a keratin treatment. Why? Keratin is renowned for its ability to reduce frizz and tame ...

Social media is debating the truth about "protein overload," when using too many protein-containing haircare products makes ...