The brand uses only organic sticky rice, reverse osmosis water, and a Korean-style nuruk for the yeast starter, keeping with ...

As the traditional spirit of Korea, most soju brands originate in Asia. Typically made from rice or barley or sweet potatoes, soju tends to be one of the more affordable spirits in the marketplace ...

The growing popularity of Korean food products around the world has given rise to copycat versions in Asia and beyond, sparking concerns about health risks and potential reputational damage to ...

Distilled soju has also ... Sales of Ilpoom Jinro brand products increased by 26% compared to the same period last year. This year, HiteJinro plans to unveil well-known celebrity Lee Hyori as ...

As Korean food brands expand their presence overseas, the rise of counterfeit goods is growing as a concern. In Vietnam and Thailand, imitations of well-known Korean soju brand Cham Isul have been ...

Riding the global popularity wave of Korean brands, the clear liquor soju saw exports last year eclipse USD 200 million for the first time. The Korea Customs Service on March 14 said overseas ...