Ingredients such as ginseng, centella asiatica, and bakuchiol play a starring role in these brightening and lifting formulas.

Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe.

For years, glamorous lashes have dominated the social media feeds of K-pop idols and celebrities, with bold mascara and ...

Nail art in South Korea is basically a full-time sport, with salons pushing creative boundaries and experimenting with ...

Today, K-beauty is worth over $12.5 billion globally, according to a Cosmetic Business report ). As well as leading viral TikTok trends (hello, snail mucin gels), Korean skincare has set up camp on ...

For Gen Z, makeup is more than a routine - it's a form of self-expression. Rather than blindly following trends, many opt for ...