The Torriden Dive-In serum delivers moisture without any stickiness, and it should be the first step in your skincare routine. The watery essence-serum is beloved by Korean K-beauty consumers, as it ...

Model Emily Ratajkowski swears by this snail mucin essence from Cosrx, one of the brand’s most popular products of all time.

Today, K-beauty is worth over $12.5 billion globally, according to a Cosmetic Business report ). As well as leading viral TikTok trends (hello, snail mucin gels), Korean skincare has set up camp on ...

Ingredients such as ginseng, centella asiatica, and bakuchiol play a starring role in these brightening and lifting formulas.

DHC’s Deep Cleansing Oil removes makeup and sunscreen with a rich olive oil formula. Infused with rosemary, the oil hydrates ...

When I was a teenager growing up in Korea, beauty trends seemed to be all about Korean lip tints ... As usual, the shades are super flattering on my skin tone, and the formula is a dream to ...

It targets dark spots and hyperpigmentation, hydrates and protects the skin barrier ... Tirtir changed the Korean makeup game with its extensive shade range, uncommon to most foundation brands ...