Today, K-beauty is worth over $12.5 billion globally, according to a Cosmetic Business report ). As well as leading viral TikTok trends (hello, snail mucin gels), Korean skincare has set up camp on ...

Korean skincare is a simple, effective routine focusing on hydration, exfoliation, and nourishment. Products like essences, ...

With a new generation of Thais challenging biases and redefining beauty norms, fair skin’s once-unquestioned dominance ...

Model Emily Ratajkowski swears by this snail mucin essence from Cosrx, one of the brand’s most popular products of all time.

Spring showers and high humidity are game changers when it comes to skincare routines. Get that glowing skin this season with ...

In Thailand, one of Southeast Asia’s most status-conscious yet least equal nations, having dark skin carries generations ... on Thailand’s obsession with Korean culture, said the secret ...

The Torriden Dive-In serum delivers moisture without any stickiness, and it should be the first step in your skincare routine. The watery essence-serum is beloved by Korean K-beauty consumers, as it ...

A recent interview, revealing the methods used to give Park Bo Gum a “less attractive” transformation in When Life Gives You ...

From Pore-Refining Cleansers To Skin-Sloughing Masks: The 12 Best K-Beauty Products To Shop Now Beauty editor Ash Cometti ...