A viral video calling out “MAGA makeup” revealed some similarities in this writer’s look, so she got a makeover to change it.

Almost all of the serums, face masks and creams sold at Senti Senti, a Brooklyn skincare store, are imported from South Korea ...

The growing K-beauty craze catapulted Jung Sung-jae, founder of beauty device maker Classys, into the ranks of Korea’s 50 Richest list for the first time.

The magic of the best Korean cleansing oil lies in its ability to gently remove impurities from the pores—blackheads, sebum, ...

Whether you’re slathering on regenerative snail mucin or using textured face masks in pursuit of a glass-like complexion, the impact of South Korean beauty (K-Beauty) products and practices on ...

When it comes to beauty, Korea reigns supreme. From cutting-edge skincare to innovative makeup techniques, Korean beauty culture is truly unbeatable. That’s why we turn to masterful K-pop makeup ...

One of the most celebrated ingredients in both Korean and Indian beauty regimens is turmeric. In Korea, turmeric is often incorporated into various skincare products for its anti-inflammatory ...

Local, Japanese, Korean, and global beauty brands — these are the best spots to buy beauty products in Bangkok on your next visit. Thailand’s adoration for beauty is no secret — whether it’s products, ...

As South Korean cosmetics gain popularity in the US, the world’s biggest market for beauty products, personal care startups in the east Asian country are seeing a surge in dealmaking demand.

Yarn face makeup is exactly what it sounds like - a transformation that mimics the stitched, wide-eyed, old-fashioned yarn dolls. The result? A look that blurs the line between high-concept beauty ...

Sonali, a makeup artist from Kolhapur, went viral for perfectly recreating Rihanna's pre-wedding look from Anant Ambani and Radhika Merchant's celebrations. Her impressive video amassed 12.7 ...

As South Korean cosmetics gain popularity in the US, the world’s biggest market for beauty products, personal care startups in the east Asian country are seeing a surge in dealmaking demand. Seoul, ...