Korean beauty expert Alicia Yoon is bringing the best ... the founder and chief curator of Peach & Lily, a site devoted to bringing the coolest K-Beauty innovations to rabid fans in the U.S ...

Korean beauty brand Eco Your Skin’s Volufiline15 Eye Essence reduces wrinkles and dark circles. Shop the top-rated eye cream ...

We polled our colleagues, picked through our stashes and interviewed experts to find 13 standout balms, gels, serums and more ...

For the second season in a row, Korean skincare brand Peach ... opportunity to showcase an exciting innovation—Peach & Lily’s first makeup product, the Glass Skin Luminizing Stick.

partly thanks to TikTok and the educational efforts of Korean retail platforms like Soko Glam and Peach & Lily. “K-beauty really has become known for pushing the envelope—from their unique ...

Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a resurgence.

The ELLE beauty team has tested dozens of Korean ... and it’s so affordable I secretly want to gatekeep it.” Peach & Lily first began as a Korean skin care retail platform, but has since ...