From big displays and livestreams with employees to personalization stations, Lego wants to create stores that keep customers ...

If you (wisely) choose to purchase your sets at LEGO when there’s an event going on, your window is set to close today February 12th. Until the end of the day, LEGO Insiders can enjoy double Insiders ...

Build the epic taxi chase scene in Fifth Element and more '90s movie moments with these LEGO throwback challenge sets—voting is open now!

In this video we look at the cheapest and most expensive minifigures from 8 of the most popular LEGO themes such as Ninjago, Star Wars, Minecraft, Marvel, and more. The minifigures included in this ...

With the castle's rocky landscape, Black Lake, Chamber of Secrets, Winged Key room, Potions Classroom and Chessboard Chamber, ...