These elf-looking dolls are being clipped onto luxury bags and styled into custom couture, with likes from Rihanna, Dua Lipa and more.

Wang Ning, founder and CEO of Pop Mart International Group, has vaulted into the ranks of China’s top ten richest individuals, propelled by the global craze for the company’s signature Labubu ...

A simple endorsement from a celebrity with a mass following is often all it takes to give an obscure item coveted it-status.

LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded ...

This adorable oddity is shaping up to be a full-blown trend—think keychains on luxury bags, surprise collabs, and indie drops ...

But Labubu’s popularity has spiked over the past year, thanks to celebrity endorsements ... adding to their appeal. “The Monsters” series is its best-selling franchise, and last year ...

Owing to the doll’s overwhelming popularity, Wang Ning, the chairman and CEO of Pop Mart International, saw his net worth ...

The popular toys have been removed from shelves until June, following reports of customers fighting over them.