Uber Technologies Inc. is pouring millions of dollars into a national ad campaign to push for reforms in insurance policies ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs.

Billionaire Bill Ackman is the CEO of Pershing Square Capital Management, a hedge fund that returned 191% in the last five ...

Sagar Mahabaleshwarkar has been appointed as Executive Director at Salt Brand Solutions. He took to LinkedIn to announce his ...

LinkedIn, a leading social network for professionals with over 1 billion users, is ramping up its video capabilities as it ...

Using social media is not something only for enjoyment. For companies looking ahead to 2025, it is the most strong weapon. The best thing is that creating it is free of cost.

The campaign started with the Marion Ette puppet — which was purchased on eBay for an unknown price — and spiraled down a well of social accounts, identity creation and backstory to ultimately ...

Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.

To help B2B marketers gain a more reliable understanding of advertising responses, LinkedIn is updating its advertising attribution models with a new hybrid attribution methodology that the ...

A US lawsuit filed on behalf of LinkedIn Premium users accuses the social media platform of sharing their private messages with other companies to train artificial intelligence (AI) models.