To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

In 2020, the Justice Department sued Google, a subsidiary of Alphabet ( GOOGL -1.44%) ( GOOG -1.44%), accusing the company of ...

Hear me out: LinkedIn actually has fun games on it. I’m not joking. There are games buried underneath all the posts from CEOs ...

Sheryl Sandberg testified Meta scaled Instagram to counter TikTok’s ad revenue threat, while Zuckerberg revealed Meta now ...

YouTube's ads are horrible, and so is its treatment of both viewers and creators. I'm not paying for Premium, ever.

The company paid out a dividend of $150 million during the period, as noted on the prior year’s accounts. In addition, post ...

The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel ...

According to the Interactive Advertising Bureau, the sectors most likely to see tariff-related ad spending cuts are retail, ...

LinkedIn is providing its owner with a billion willing guinea pigs, perhaps giving it an edge in the ai race. With its profile pages and newsfeed, LinkedIn looks much like other social networks—until ...