This past week It girls from Deepika Padukone to Sonam Kapoor heard her. Dressed in a white monochromatic trenchcoat and ...

The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a ...

With awards season just kicking off, the Critics’ Choice Awards 2025 set a high bar for beauty inspiration, proving once ...

Party makeup is usually minimal and natural-looking. The lipsticks add a pop of color to the whole look. This article has all ...

There is no denying the market did not like e.l.f. Beauty's (ELF) fiscal third-quarter earnings report. Despite reporting higher sales and growing market share, ELF stock plunged as profits missed ...

This gorgeous tube of Clinique lipstick is a favorite among both reviewers and celebrities. Here's why they love it.

After months of teasing on social media, Hailey Bieber 's Rhode lip liner—a.k.a. the Rhode Peptide Lip Shape —is finally here ...

Valentine's Day is on the horizon, but something haunting is brewing in the beauty space. Sure, a red lip is always a classic ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

The 2025 way to wear this turn-of-the-century look is to pair a cool-toned lip liner with a pale lipstick. Take it from model ...

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...