As part of its strategy to enter the premium whisky market -- that is witnessing the fastest growth in the alchoBev segment - ...

“They don’t want to just be an alcohol brand,” Guy Wolfe, the head of insights for status spirits at IWSR, said, referring to high-end makers of wines and spirits. “They see themselves up there with ...

Paul P John, the chairman and MD of Bengaluru-based John Distilleries, says he is not concerned about competition from Europe ...

Here’s the deal. Big Alcohol’s role in the cannabis beverages market will bring both opportunities and challenges.

SOMM TV reported that celebrity alcohol brands rose by almost 800% from 2018 to 2022 — increasing from less than 40 to 350, ...

Rapper Yung Gravy has a simple refrain for the holiday: "Give thanks and get basted." The artist is helping Skrewball whiskey ...

Tanqueray, one of the globe's most iconic gin brands, known for its classic London Dry style, was selected World's Best Gin.

From jaggery-infused rum to Himalayan herb-laced gin, local distilleries are redefining the drinking experience. It’s not ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

It can be hard to know where to begin with bourbon. Whether you're an aficionado or a beginner, here are some underrated ...

“The tariff (on foreign liquor) should be reduced ... as ageing and maturity eligibility to restrict access to Indian brands. I feel they should also open up their markets to us equally like ...