CEO Giulio Bergamaschi told WWD why the Italian brand zeroed in on a retail-cum-gallery space in Rue Saint-Honoré and worked ...

Enter: pheromone perfume. First, let me explain what the heck pheromones are. “Pheromones are a form of biological, nonverbal communication,” says board-certified dermatologist Karan Lal ...

The Perfume Shop Themed Escape Room Pop-Up is located at 28 Cavendish Square, London, W1G 0DB. Westfield London unveils new sensory room to champion inclusivity Westfield London, Europe’s largest ...

Guests will be taken on a ‘multi-sensory journey’ that includes smell, sound and even taste at The Perfume Shop’s latest London-based activation You need to be a subscriber to read this article. Click ...

Here are the bestselling scents from all your favourite fragrance brands… You’d be forgiven for thinking Pomegranate Noir would be Jo Malone London’s bestselling fragrance yet while it is ...

As a fragrance fanatic, Jo Malone London has always been one of my favourite brands. However, sometimes you want something more than the classic Pomegranate Noir and Lime Basil Mandarin scents.

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Spring is traditionally a time for fresh starts and new beginnings – and a whole load of new fragrances hitting the shops, as well as some existing classics. To help you to point your nose in ...

An anti-Elon Musk poster tying the billionaire Trump ally to white supremacy and Nazi imagery was spotted in a London Underground ... alongside a perfume bottle with a swastika on the center.

Naturally, if you’re on the hunt for a new fragrance, it can be overwhelming knowing where to start, especially with ambiguous terms like ‘whimsical’ and ‘complex’ floating around.

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...