Single markets often are not confined to single countries; the global market for petroleum is an obvious example. The macro/micro split is institutionalized in economics, from beginning courses in ...

Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers should also be looking at micro-influencers. Their authentic connections with niche audiences can ...

An infographic by corporate video production company One Productions explores both the differences between macro- and micro-influencers and the benefits of influencer marketing and what you can expect ...

Morgan Stanley sees downside risks coming for both the revenue growth of India IT services and valuation. For some stocks, multiples could become more polarised, according to the brokerage.With a ...

Photo: Bruno Vanbesien, Flickr. A core choice faced by scholars in their methodological approach to studying the Middle East is whether to adopt a micro or macro approach. As with all methodological ...