NEW YORK —A new report from Nielsen’s The Gauge shows that the NCAA tournament helped drive cable’s traditional March ...

The annual men's college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting ...

Florida’s comeback victory over Houston in Monday night’s NCAA title game was the most-watched championship game in six years ...

Florida basketball's thrilling win over Houston didn't just earn a title–it pulled the biggest TV audience for a men's NCAA ...

NCAA March Madness ended with a bang, with Monday’s championship game drawing its biggest audience since 2019. Monday’s ...

Madness tournament will come to a close with the men's NCAA championship game between the University of Florida and ...

No. 3 seed Texas Tech and No. 1 seed Florida play in a March Madness NCAA Tournament men's college basketball game on Saturday, March 29, at Chase Center in San Francisco. Here's what to know about ...

On the call for the NCAA Tournament this year are a number of notable voices with Ian Eagle returning for the second straight ...

As noted by TBS's Allie LaForce on Saturday's Elite Eight broadcast, Chari Knueppel was flying back and forth from Raleigh, North Carolina and Madison, Wisconsin last week, as Kon Knueppel and Duke ...

making it the most-watched game of this year's March Madness. Florida's 79-73 win over Auburn averaged 14.6 million. The ...

Madness, the US college basketball tournament, continues to capture the interest of an entire country and continues to grow, both in coverage and in the money it generates fo ...

Madness is that exhilarating time of year when college basketball reaches its zenith, culminating in the much-anticipated Final Four. If you're eager to immerse yourself in the excitement without the ...