Irish cream liqueur exports rose by 5 per cent globally to €380 million in 2024, according to figures from Bord Bia ...

A Leeds-based communications agency has secured a new account with premium Irish cream brand Coole Swan. Eat & Green, known ...

Coole Swan CEO, Mary Sadlier, believes this growth to be an untapped opportunity for the trade. Data shows that Coole Swan consumers spend 84% more instore than the category average and 70% of its ...

Coole Swan, one of the most successful emerging brands, launched in the UK last year and has been very well-received. In a recent campaign, the brand boldly claimed to be 'Baileys, but better' and ...

While Baileys often takes the spotlight in Irish Cream discussions, a lesser-known competitor, Coole Swan, has been winning over Tesco customers and even our Baileys enthusiasts in a taste test.

One such brand making waves is Coole Swan, which launched in the UK last year and quickly gained popularity. The brand touts itself as 'Baileys, but better' and has slashed its price tag from £26 ...