For fans of Matilda Djerf's brand ... Charlotteadoyle said: "Djerf Avenue dressing gown [alternative] in Primark." A fan commented: "So cute." A second agreed, writing: "Stop they are so cute".

Someone added: "Fine I'll go Primark AGAIN." In another post, @Nadiamcd praised Primark's dressing gowns, writing: "It's giving Djerf Avenue," and in yet another TikTok, @Charlotteadoyle said ...