We can't fire Matilda.'" AFT claimed that they had "barely launched the investigation" when Djerf Avenue reached out to ask why they were interviewing employees about the work environment.

But it’s a major move given Djerf has built her empire on Scandi style, of which her immaculate blonde blow-dry is an aesthetic centrepiece. Matilda Djerf’s hair is the most searched thing about her, ...