Matilda Djerf launched her namesake fashion line, Djerf Avenue, in 2019. But she's been dreaming up hair products since she was a kid, raiding bathroom cabinets to scan product labels. So when it ...

Matilda Djerf’s hair is the most searched thing about her, with “Matilda Djerf hair” appearing in 30.2 million videos. Given it’s a big asset, if it’s not broken, why fix it? We’re neither PR experts ...

At just 26 years old, Swedish influencer Matilda ... hold our hair in curly or straight styles, while the gel helps to tame flyaways and define curls. To celebrate the launch of Djerf Avenue ...

Swedish social media influencer and fashion brand founder Matilda Djerf has responded ... Known for her bouncy, blow-out hair, glassy skin and polished style, Djerf has totted up over three ...

Reminiscent of Bridget Bardot’s Seventies look, Matilda Djerf’s hair has amassed as much of a cult following as the influencer herself. With 3 million followers on Instagram and 1.5 million on ...

In an Instagram post on Tuesday, Matilda Djerf said she was “genuinely ... Known for her “clean girl” aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model ...