A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline giving it a much-needed modern upgrade. The signature 'M' s ...

According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

This update marks the most significant redesign since the debut of the seagull-inspired “M” logo in 1997, a hallmark of Mazda’s identity for nearly three decades. More: New 2026 Mazda CX-5 ...

and a circular badge with a lower-case "m" in the center. That logo also appeared in the center of a rotor-shaped triangle when Mazda started offering rotary-engined cars. Before Mazda's car ...

UPDATE: AutoGuide first discovered Mazda's trademarked logo in July of 2024. Mazda has officially confirmed the new emblem will soon be put into use—shifting toward a simpler, more modern aesthetic.