Uber saved $35 million annually by rethinking its marketing strategy. Learn how they discovered the inefficiencies of Meta ...

Digital advertising on social media platforms has undergone a transformation owing to the inclusion of technological ...

LinkedIn Conversation Ads have an average open rate of around 50%, which is higher than the industry average of 21%. This is higher than the open rate for even traditional email marketing.

Snap Inc's (NYSE: SNAP) co-founder, Evan Spiegel, has taken a playful jab at Meta Platforms Inc. (NASDAQ: META) for its history of mimicking Snapchat's features. in a way that seems to mock the social ...

Tech group reveals it put $19.9bn into its Reality Labs division, which develops its smart glasses and headsets, last year ...

Both Microsoft and Meta reported weaker than expected forecasts on Wednesday as investors worry about big spending, elusive artificial intelligence revenue and slowing digital advertising sales. Sean ...

The Federal Network Agency invited platform operators to a round table with the EU Commission in Berlin. The aim was to ...

As such, the tech giant is conducting a limited test of ads on Threads with a small number of advertisers, allowing them to ...

In the LinkedIn post, Lemley also said he was changing how he used some Meta products ... also said he will no longer buy anything from ads he encounters on Facebook or Instagram.

When you're confident you've maxed out efficiency on those channels, it's time to lay the groundwork for performance branding.

Linkedin, Pinterest, Reddit and X. "Other channels" include display, search and retail ads. "Connected TV" does not include YouTube; Chart: Axios Visuals Meta and Google are expected to be the ...