The humorous ‘America’s Next Top Primer’ social media campaign sees three characters, Zoe, Melanie and Brie, competing over ...

Last year, he even starred in an ad campaign for skincare brand CeraVe, playing on the ... revealed that Cera had a child. "Michael has a baby, too. Is that public knowledge?" ...

Torontonians are boycotting American products like it’s 1812—but how hard is it to go all the way? Filmmaker Set Shuter of ...

‘Michael CeraVe’ and ‘Coors Lights Out’ exemplify how audience participation and unexpected brand storytelling can generate massive engagement without traditional ad spend.

CeraVe, the skincare brand owned by L’Oréal, developed a multi-stage campaign in anticipation of Super Bowl LVIII, earning nine billion views before the game’s actual airing. More specifically, it ...

But this year, the risk-taking was noticeably dialled down. While 2024 gave us the unforgettable Michael Cera/CeraVe campaign – an inspired, all-in commitment that blurred the lines between a ...

CeraVe, a dermatologist-recommended skincare brand, aimed to become a cultural icon without compromising its core values by creating a link with actor Michael Cera and releasing an unannounced Super ...