One day, she got Miss Dior for herself and I smelt it on her. The fragrance felt strong, empowering, effortless, intoxicating, sensual and feminine all at the same time. “I had never felt so ...

Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and add shine, merging hair care with perfume for a luxurious finish.