A former Nebraska player's debut signature shoe, the "Sakura" Curry 12s, were worn by the man himself Sunday night in Golden ...

NBA 2K25 is the latest iteration in the long-running basketball game series, which allows players to step in the shoes of ...

For the third year in a row, we’ve compiled a complete list of every active NBA and WNBA player who has released a signature ...

With the end of the first round of the 2025 NBA Play-In Tournament, the playoff battle is about to commence, as teams clash fiercely for the ultimate glory of the championship. This year, the ...

but Holle loves being able to wear the shoe of a women's basketball player she watches. She followed Wilson and Ionescu during college and still watches them in the WNBA. "That’s someone you ...

Several NBA players currently lead the way with high-profile shoe contracts, placing them among the highest-paid athletes globally.

Devin Booker is the starting shooting guard for the Phoenix Suns. He's also a classic car nut with a penchant for old Chevy Blazers. This elite NBA player and gold-medal-winning Olympian has three of ...

South Carolina guard MiLaysia Fulwiley, who has an NIL deal with Steph Curry’s Under Armour brand, is in the transfer portal.

So you know me, I came up with Shaq hats, Shaq shoes, Shaq shirts ... "When you look at the nature of marketing and NBA, big guys never sell." The professor couldn't have been more wrong.

The stars in LA and Milwaukee take home the honors for Week 24. NBA.com Staff • Get NBA League Pass TODAY > LA Clippers forward Kawhi Leonard and Milwaukee Bucks forward Giannis Antetokounmpo ...

To assess the state of the franchise, we solicited input from two veteran NBA scouts who have evaluated ... [Kyle] Anderson is a smart player, can help you.” Scout 1, who has worked in an ...

The Boston clothing brand's roster includes Shai Gilgeous-Alexander and Kelly Oubre Jr. as their signature NBA players. This is the first-ever shoe deal in Pritchard's young, but already ...