EVER followed a makeup tutorial only to wonder why your look doesn’t turn out as flawless as the influencers on TikTok? The ...

They say beauty comes at a price, but what happens when you stop paying it? In a world where 12-step skincare routines and luxury serums have become status symbols, four Kenyan women made a radical ...

Adanna Madueke is a digital content creator, filmmaker, and storyteller dedicated to redefining African narratives and celebrating ...

Many Black women saw an influx of product-heavy and lengthy hair routines on their FYPs. But going to basics is sometimes ...

Underpainting has a long history in drag makeup, where it's used to soften hyper-defined contour. But it made its way mainstream via TikTok, where creators use underpainting to achieve a more lived-in ...

While hairsprays can often make hair feel too heavy or stiff, Amos says Oribe's superfine spray holds hair in place but still ...

An honest review of Glow Recipe’s New Watermelon Glow Niacinamide Dewy Flush, a natural-looking tint that gives you radiant, ...

Celebrities and influencers often turn to cosmetic dental treatments to achieve a camera-ready noticeable smile that enhances ...

Hailey Bieber's beauty brand Rhode has just dropped its much-hyped Peptide Lip Shapes, but can they convince our ...

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's ...

Here are my honest thoughts on TIRTIR's red cushion foundation, which has gone viral on TikTok. Read more on Grazia.

Minimalist-HUL deal is likely to pave the way for further consolidation, as FMCG players increasingly seek innovative, ...