EVER followed a makeup tutorial only to wonder why your look doesn’t turn out as flawless as the influencers on TikTok? The ...

Adanna Madueke is a digital content creator, filmmaker, and storyteller dedicated to redefining African narratives and celebrating ...

Many Black women saw an influx of product-heavy and lengthy hair routines on their FYPs. But going to basics is sometimes ...

Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's ...

Minimalist-HUL deal is likely to pave the way for further consolidation, as FMCG players increasingly seek innovative, ...

Professional stylists share insights on mastering the art of blowouts for natural hair, offering a perfect balance between convenience and curl preservation.

Martha Stewart showed off her "superb" new haircut and makeup-free moment on Instagram. The 83-year-old entrepreneur shared ...

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

Sabrina Carpenter's makeup artist Carolina Gonzalez details how she creates the singer's look, from her skin prep to her ...

No doubt, “collagen skin care” is a buzzy phrase in the beauty world. Along with retinol and peptides, when collagen is on a ...

Too Faced is a California-based beauty brand known for delivering cruelty-free beauty products. Its range includes mascara, ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...