I’ve been exploring the beauty trends for spring and while fresh-faced complexions remain to a popular look, I’m drawn toward ...

9 Mistakes People Make When Shopping at Thrift Stores, According to Experts El Salvador offers to jail ‘American criminals,’ ...

Martha Stewart showed off her "superb" new haircut and makeup-free moment on Instagram. The 83-year-old entrepreneur shared ...

Charlotte Tilbury's Unreal Skin Sheer Glow Tint Hydrating Foundation Stick is a hydrating hybrid of lightweight foundation ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Prettifying for your wedding can cost a pretty penny — and it can also cost a bride her natural glow. So, to spare herself the expense, Megan Diem Easton took the big-day makeup matters into ...

Hailey Bieber is no stranger to delivering fashion inspo. Whether she's posing for beauty campaigns or hitting the town, we ...

Crafting the perfect smoky eye or no makeup-makeup finish isn't always easy no matter how many TikTok tutorials you've watched ... looks—and finally put the natural versus synthetic bristle ...

BOMBSHELL Samie Eilishi has caused quite a stir since entering the Love Island villa. If you’ve found yourself admiring the ...

The first step to building a career in the beauty industry is to find your niche.