In October, Dom Pérignon hosted a party at the Brant Foundation in City’s East Village, thousands of miles from its home in ...

Paul P John, the chairman and MD of Bengaluru-based John Distilleries, says he is not concerned about competition from Europe ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

“It becomes a total experience. It conjures emotion, and that creates a stronger link with the brand.” The flirtation of art and alcohol isn’t new — think Andy Warhol and Absolut vodka in ...

Perth-based agency Hypnosis helped Liquor Barons launch its ‘A Thirst for Discovery’ campaign and reposition itself.The ...

From jaggery-infused rum to Himalayan herb-laced gin, local distilleries are redefining the drinking experience. It’s not ...

However, the taste of the wine wasn’t for me at all. Before diving in for a sip, I took a sniff and was immediately taken ...

Setting out to create a canned cocktail suited for his personal lifestyle, Gen Zer Will Blum, CEO and co-founder of Bluebird ...