The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

(Reuters) -Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and ...

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...

Just imagine what it would have been like for companies looking to engage with fans and customers had the Bills made it to ...

What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...