If you were a kid before the mid-1990s ... A few years later, former VP of marketing, Jerry Ringlien, said Oscar Mayer was ...

Oscar Mayer Foods, a subsidiary of Kraft Foods, Inc., after 1989, was the leader in processed meats in the United States for much of the twentieth century. The Madison, Wisconsin-based maker of hot ...

The goal was two-fold: get millennials to buy bologna after decades-long sales decline, and get them reconsider the brand that had long been synonymous with it: Oscar Mayer. First, we set out to prove ...