and Viva Magenta — “an unconventional shade for an unconventional time” — in 2023 ... at the Pantone Color Institute trawl through high-fashion runways, interior design trends, pop ...

Lately, there are other trend predictors chiming in with their ... but still trying to cling to their authority." And yet, in 2023, Pantone's Color of the Year, Viva Magenta, was reflected in ...